Introduction
Imagine, if you will, the hands of a long-ago scholar, meticulously carving stories onto a stone tablet.
One of the earliest forms of "etching," a way to preserve knowledge and share tales that defied the boundaries of time.
A testament to the human desire to leave a lasting mark on the world
Today, stories dance across screens, captivating audiences in a heartbeat.
That's where Etch steps in.
Leading new conversations across both China and the West, we specialise in capturing the most captivating moments and people.
We're not simply video producers;
We're modern-day storytellers, wielding the power of pixels and pixels to etch your message onto the minds and hearts of viewers.
Just like those ancient characters carved in stone, the videos we create linger long after the final frame.
Our name isn't just a coincidence; it's a promise. We promise to craft video content that:
Resonates and endures. Go beyond fleeting views.
Breaks through the digital noise. Forget the scroll-by blur.
Connects hearts and minds. Inspire empathy, understanding, and shared experiences.
Embraces diversity and inclusivity. Every voice matters.
Etch blends flair with expertise to help brands showcase their values, individuals share their voices, and communities connect in meaningful ways.
Whether you're a brand seeking a fresh narrative or a creative spirit ready to explore, this is your gateway to redefining digital excellence. Ready to join us on this storytelling journey?
Let's etch your unique mark on the digital canvas.
Our Shows
World
Microphone
Celebrating Unique
Personalities Through Fashion
World Microphone is a channel dedicated to showcasing London's most unique personalities through fashion and lifestyle content. Our unique witty interview style paired with localised translations for the Chinese market is a combination that's taken us to 5M+ weekly views. We bring life to individual stories, values, and opinions.
World Microphone is now registered on 4 major Chinese platforms and 3 western platforms attracting over 2.5M followers interested in Fashion. Moreover, World Microphone has been officially ranked as the No. 1 fashion channel on Douyin (Chinese TikTok).
More Shows Coming!
Our Reach
Our Audience
Little Red Book
Total Followers 615,821
Gender Distribution
- 89%
- 11%
Age Distribution
- 96%
- Exceeded 96% Content Creators on the Number of Views
- 90%
- Exceeded 90% Content Creators on Follower Increase
- 95%
- Exceeded 95% Content Creators on Interaction
Douyin
Total Followers 859,710
Gender Distribution
- 67%
- 33%
Age Distribution
- 99.82%
- Exceeded 99.82% Douyin users
- 91%
- Exceeded 91% Content Creators Among the Same Level
- 95%
- Exceeded 95% Content Creators Under the Same Category
Instragram
Total Followers 240,081
Gender Distribution
- 78.5%
- 21.5%
Age Distribution
-
15.1%
United States
-
10.2%
United Kingdom
-
4.3%
Thailand
-
4.7%
Philippines
-
4.2%
Canada
-
7.8%
China
TikTok
Total Followers 185,912
Gender Distribution
- 71%
- 29%
Age Distribution
-
11.6%
United States
-
14.5%
United Kingdom
-
6.5%
Thailand
-
3.0%
Philippines
-
2.7%
Canada
Clients
Filter by
Fashion & Luxury Case Studies
We are invited to fashion weeks, brand presentations, and industry events to conduct on-site interviews with designers, founders, and cultural voices. Through editorial storytelling and creator perspectives, we document each brand's vision and translate it into cultural narratives that live beyond the moment.
Fashion is a natural fit for World Microphone. Our interviews capture the people, ideas, and conversations behind each brand, giving audiences a more personal way to connect with fashion.
Sports & Outdoor Case Studies
We attend brand activations, product showcases, and sports-related events to capture conversations on the ground. By interviewing athletes, creators, and brand teams, we explore how performance culture shapes everyday lifestyle and identity.
This space suits our format as sports and outdoor brands are increasingly shaped by lifestyle and community, where real voices and lived experiences are essential to how stories are understood and shared.
Beauty Case Studies
We are present at brand events, retail activations, and industry gatherings to conduct interviews with founders, experts, creators, and consumers. Our content reflects ongoing conversations around beauty, self-expression, and personal rituals through authentic, real-world perspectives.
Beauty is a category defined by personal expression and shifting cultural standards, making it ideal for our interview-based storytelling approach that focuses on individual voices and lived experiences.
Retail & Toy Case Studies
We are invited to retail spaces, product launches, and IP events to document cultural moments and consumer behavior. Through interviews with shoppers, collectors, and brand representatives, we capture how people engage with products, spaces, and collectible culture.
This category works well with our method because retail and IP culture thrive on interaction and emotion, which can only be fully understood through direct conversations with audiences and participants.
Other Industries Case Studies
We attend industry events, brand experiences, and curated gatherings to conduct on-site interviews with founders and key voices across sectors including automotive, transport, and consumer technology, featuring brands such as BMW, LNER, and various leading tech companies.
Our storytelling highlights both brand identity and regional cultural context, capturing how each brand connects with its local environment, audiences, and broader cultural landscape through real conversations and on-the-ground observation.
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Case Study
Zelens
Case Study
Results
- 2,424,900
- Views
- 436,100
- Likes
- 1,183
- Comments
- 40
- Shares
Engagement
Performance- 2,424,900
- Views
- 437,323
- Engagements
Creative
Performance11.7%Out-performing
74.7% of similar creatorsFull video completion rate32.4%Out-performing
98.9% of similar creatorsAverage Watch Rate18.11%Out-performing
79.4.9% of similar creatorsEngagement Rate -
Case Study
Loop
Case Study
Results
- 1,258,099
- Views
- 216,139
- Likes
- 302
- Comments
- 1330
- Shares
Engagement
Performance- 705,538
- Views
- 80,179
- Engagements
Creative
Performance70.69%5s Completion Rate7.3%Full video completion rate24.28sAverage Watch Time16.4%Engagement Rate -
Case Study
Lancome
Case Study
Results
- 208,224
- Views
- 4573
- Likes
- 271
- Comments
- 5203
- Saves
Engagement
Performance- 208,224
- Views
- 10,047
- Engagements
Creative
Performance13.37%Out-performing
85% of similar creatorsFull video completion rate79%5s Completion Rate101Sharing (average)527Follower Growth -
Case Study
LNER
Case Study
Results
- 1,861,990
- Views
- 54,757
- Likes
- 3,126
- Comments
- 1,970
- Shares
Engagement
Performance- 59,853
- Engagements
- 3.2%
- Engagement rate
Creative
Performance14.52%Out-performing
84% of similar creatorsFull video completion rate325Sharing (average)83%5s Completion Rate3730Follower Growth -
Case Study
Cariuma
Case Study
Results
- 659,000
- Views
- 115,000
- Likes
- 267
- Comments
- 262
- Shares
Engagement
Performance- 115,519
- Engagements
- 17.25%
- Engagement rate
Creative
Performance17.6%Full video completion rate57.92%5s Completion Rate18.63s57.92% watched more than 5s, 17.6% watched till the end, and on average people watched 1/3 of a videosAverage Watch Time -
Case Study
Jimmy Choo
Case Study
Results
- 25,952,699
- Views
- 1,899,207
- Likes
- 3,006
- Comments
- 32,603
- Saves
Engagement
Performance- 1,934,816
- Engagements
- 7.5%
- Engagement rate
Creative
Performance68%Out-performing
90% of similar creatorsFull video completion rate2%Sharing (average)91%5s Completion Rate24,541Follower Growth -
Case Study
JNBY
Case Study
Results
- 1,392,532
- Views
- 39,718
- Likes
- 909
- Comments
- 8367
- Saves
Engagement
Performance- 54,247
- Engagements
- 3.9%
- Engagement rate
Creative
Performance13.4%Full video completion rate44.2sAverage Watch Time47.7%5s Completion Rate -
Case Study
UOOYAA
Case Study
Results
- 2,158,332
- Views
- 128,679
- Likes
- 3,065
- Comments
- 9,566
- Shares
- 24,349
- Saves
Engagement
Performance- 165,659
- Engagements
- 7.9%
- Engagement rate
Creative
Performance11.4%Full video completion rate45.8sAverage Watch Time38.86%5s Completion Rate -
Case Study
Songmont
Case Study
Results
- 1,547,034
- Views
- 196,003
- Likes
- 1,941
- Comments
- 7,486
- Shares
- 8,149
- Saves
Engagement
Performance- 213,589
- Engagements
- 7.9%
- Engagement rate
Creative
Performance13.2%Full video completion rate40.7sAverage Watch Time58.2%5s Completion Rate -
Case Study
Gerard Darel
Case Study
Results
- 382,486
- Views
- 9,667
- Likes
- 256
- Comments
- 951
- Shares
- 1,902
- Saves
Engagement
Performance- 12,776
- Engagements
- 3.34%
- Engagement rate
Creative
Performance13.6%Full video completion rate30.1sAverage Watch Time39.2%5s Completion Rate -
Case Study
KOMFYMED
Case Study
Results
- 407,788
- Views
- 8,312
- Likes
- 108
- Comments
- 226
- Shares
- 1,090
- Saves
Engagement
Performance- 9,736
- Engagements
- 3.34%
- Engagement rate
Creative
Performance13.6%Full video completion rate30.1sAverage Watch Time39.2%5s Completion Rate -
Case Study
Louis Vuitton
Case Study
Results
- 226,310
- Views
- 3,326
- Likes
- 46
- Comments
- 203
- Shares
- 277
- Saves
Engagement
Performance- 3,852
- Engagements
- 1.7%
- Engagement rate
-
Case Study
Balenciaga
Case Study
Results
- 23,476
- Views
- 625
- Likes
- 8
- Comments
- 31
- Shares
- 61
- Saves
Engagement
Performance- 725
- Engagements
- 3.1%
- Engagement rate
-
Case Study
Maison Margiela
Case Study
Results
- 111,426
- Views
- 715
- Likes
- 31
- Comments
- 86
- Shares
- 104
- Saves
Engagement
Performance- 936
- Engagements
- 0.8%
- Engagement rate
-
Case Study
Harrods
Case Study
Results
- 367,928
- Views
- 7,715
- Likes
- 119
- Comments
- 686
- Shares
- 2,321
- Saves
Engagement
Performance- 10,841
- Engagements
- 2.9%
- Engagement rate
Creative
Performance33.98%5s Completion Rate11sAverage Watch Time3.7%Full video completion rate -
Case Study
L'Oréal
Case Study
Results
- 100,675
- Views
- 549
- Likes
- 45
- Comments
- 30
- Shares
- 102
- Saves
Engagement
Performance- 726
- Engagements
- 1.7%
- Engagement rate
-
Case Study
lululemon
Case Study
Results
- 98,284
- Views
- 1,493
- Likes
- 98
- Comments
- 145
- Shares
- 111
- Saves
Engagement
Performance- 1,847
- Engagements
- 1.8%
- Engagement rate
-
Case Study
Diptyque
Case Study
Results
- 99,049
- Views
- 1,965
- Likes
- 55
- Comments
- 225
- Shares
- 258
- Saves
Engagement
Performance- 1,908
- Engagements
- 1.9%
- Engagement rate
-
Case Study
Funko
Case Study
Results
- 32,023
- Views
- 424
- Likes
- 24
- Comments
- 165
- Shares
- 33
- Saves
Engagement
Performance- 646
- Engagements
- 2%
- Engagement rate
-
Case Study
BMW
Case Study
Results
- 123,396
- Views
- 4,977
- Likes
- 91
- Comments
- 23
- Shares
- 711
- Saves
Engagement
Performance- 5,802
- Engagements
- 4.7%
- Engagement rate
-
Case Study
UGG
Case Study
Results
- 5,446,000
- Views
- 9,228
- Likes
- 569
- Comments
- 1,204
- Shares
- 815
- Saves
Engagement
Performance- 11,816
- Engagements
- 0.2%
- Engagement rate
-
Case Study
KAILAS
Case Study
Results
- 3,878,621
- Views
- 6,094
- Likes
- 487
- Comments
- 1,623
- Shares
- 937
- Saves
Engagement
Performance- 9,141
- Engagements
- 0.2%
- Engagement rate
Contacts
Let's amplify your digital presence! Connect with Etch for innovative collaborations that go beyond boundaries, and impactful content that resonate across borders. Get in touch today!
