Introduction
Imagine, if you will, the hands of a long-ago scholar, meticulously carving stories onto a stone tablet.
One of the earliest forms of "etching," a way to preserve knowledge and share tales that defied the boundaries of time.
A testament to the human desire to leave a lasting mark on the world
Today, stories dance across screens, captivating audiences in a heartbeat.
That's where Etch steps in.
Leading new conversations across both China and the West, we specialise in capturing the most captivating moments and people.
We're not simply video producers;
We're modern-day storytellers, wielding the power of pixels and pixels to etch your message onto the minds and hearts of viewers.
Just like those ancient characters carved in stone, the videos we create linger long after the final frame.
Our name isn't just a coincidence; it's a promise. We promise to craft video content that:
Resonates and endures. Go beyond fleeting views.
Breaks through the digital noise. Forget the scroll-by blur.
Connects hearts and minds. Inspire empathy, understanding, and shared experiences.
Embraces diversity and inclusivity. Every voice matters.
Etch blends flair with expertise to help brands showcase their values, individuals share their voices, and communities connect in meaningful ways.
Whether you're a brand seeking a fresh narrative or a creative spirit ready to explore, this is your gateway to redefining digital excellence. Ready to join us on this storytelling journey?
Let's etch your unique mark on the digital canvas.
Etch
Our Shows
World
Microphone
Celebrating Unique
Personalities Through Fashion
World Microphone is a channel dedicated to showcasing London's most unique personalities through fashion and lifestyle content. Our unique witty interview style paired with localised translations for the Chinese market is a combination that's taken us to 5M+ weekly views. We bring life to individual stories, values, and opinions.
World Microphone is now registered on 4 major Chinese platforms and 3 western platforms attracting over 2.5M followers interested in Fashion. Moreover, World Microphone has been officially ranked as the No. 1 fashion channel on Douyin (Chinese TikTok).
More Shows Coming!
Our Reach
Our Audience
Little Red Book
Gender Distribution
- 91%
- 9%
Age Distribution
- 96%
- Exceeded 96% Content Creators on the Number of Views
- 90%
- Exceeded 90% Content Creators on Follower Increase
- 95%
- Exceeded 95% Content Creators on Interaction
Douyin
Gender Distribution
- 67%
- 33%
Age Distribution
- 99.82%
- Exceeded 99.82% Douyin users
- 91%
- Exceeded 91% Content Creators Among the Same Level
- 95%
- Exceeded 95% Content Creators Under the Same Category
Instragram
Total Followers 158,688
Gender Distribution
- 78.5%
- 21.5%
Age Distribution
-
15.1%
United States
-
10.2%
United Kingdom
-
4.3%
Thailand
-
4.7%
Philippines
-
4.2%
Canada
-
7.8%
China
TikTok
Total Followers 95,056
Gender Distribution
- 71%
- 29%
Age Distribution
-
11.6%
United States
-
14.5%
United Kingdom
-
6.5%
Thailand
-
3.0%
Philippines
-
2.7%
Canada
-
Case Study
Zelens
Case Study
Results
- 2,424,900
- Views
- 436,100
- Likes
- 1,183
- Comments
- 40
- Shares
Engagement
Performance- 2,424,900
- Views
- 437,323
- Engagements
Creative
Performance11.7%Out-performing
74.7% of similar creatorsFull video completion rate32.4%Out-performing
98.9% of similar creatorsAverage Watch Rate18.11%Out-performing
79.4.9% of similar creatorsEngagement Rate -
Case Study
Loop
Case Study
Results
- 1,258,099
- Views
- 216,139
- Likes
- 302
- Comments
- 1330
- Shares
Engagement
Performance- 705,538
- Views
- 80,179
- Engagements
Creative
Performance70.69%5s Completion Rate7.3%Full video completion rate24.28sAverage Watch Time16.4%Engagement Rate -
Case Study
Lancome
Case Study
Results
- 208,224
- Views
- 4573
- Likes
- 271
- Comments
- 5203
- Saves
Engagement
Performance- 208,224
- Views
- 10,047
- Engagements
Creative
Performance13.37%Out-performing
85% of similar creatorsFull video completion rate79%5s Completion Rate101Sharing (average)527Follower Growth -
Case Study
LNER
Case Study
Results
- 1,861,990
- Views
- 54,757
- Likes
- 3,126
- Comments
- 1,970
- Shares
Engagement
Performance- 59,853
- Engagements
- 3.2%
- Engagement rate
Creative
Performance14.52%Out-performing
84% of similar creatorsFull video completion rate325Sharing (average)83%5s Completion Rate3730Follower Growth -
Case Study
Cariuma
Case Study
Results
- 659,000
- Views
- 115,000
- Likes
- 267
- Comments
- 262
- Shares
Engagement
Performance- 115,519
- Engagements
- 17.25%
- Engagement rate
Creative
Performance17.6%Full video completion rate57.92%5s Completion Rate18.63s57.92% watched more than 5s, 17.6% watched till the end, and on average people watched 1/3 of a videosAverage Watch Time -
Case Study
Jimmy Choo
Case Study
Results
- 25,952,699
- Views
- 1,899,207
- Likes
- 3,006
- Comments
- 32,603
- Saves
Engagement
Performance- 1,934,816
- Engagements
- 7.5%
- Engagement rate
Creative
Performance68%Out-performing
90% of similar creatorsFull video completion rate2%Sharing (average)91%5s Completion Rate24,541Follower Growth -
Case Study
JNBY
Case Study
Results
- 1,392,532
- Views
- 39,718
- Likes
- 909
- Comments
- 8367
- Saves
Engagement
Performance- 54,247
- Engagements
- 3.9%
- Engagement rate
Creative
Performance13.4%Full video completion rate44.2sAverage Watch Time47.7%5s Completion Rate -
Case Study
UOOYAA
Case Study
Results
- 2,158,332
- Views
- 128,679
- Likes
- 3,065
- Comments
- 9,566
- Shares
- 24,349
- Saves
Engagement
Performance- 165,659
- Engagements
- 7.9%
- Engagement rate
Creative
Performance11.4%Full video completion rate45.8sAverage Watch Time38.86%5s Completion Rate -
Case Study
Songmont
Case Study
Results
- 1,547,034
- Views
- 196,003
- Likes
- 1,941
- Comments
- 7,486
- Shares
- 8,149
- Saves
Engagement
Performance- 213,589
- Engagements
- 7.9%
- Engagement rate
Creative
Performance13.2%Full video completion rate40.7sAverage Watch Time58.2%5s Completion Rate -
Case Study
Gerard Darel
Case Study
Results
- 382,486
- Views
- 9,667
- Likes
- 256
- Comments
- 951
- Shares
- 1,902
- Saves
Engagement
Performance- 12,776
- Engagements
- 3.34%
- Engagement rate
Creative
Performance13.6%Full video completion rate30.1sAverage Watch Time39.2%5s Completion Rate -
Case Study
KOMFYMED
Case Study
Results
- 407,788
- Views
- 8,312
- Likes
- 108
- Comments
- 226
- Shares
- 1,090
- Saves
Engagement
Performance- 9,736
- Engagements
- 3.34%
- Engagement rate
Creative
Performance13.6%Full video completion rate30.1sAverage Watch Time39.2%5s Completion Rate -
Case Study
Louis Vuitton
Case Study
Results
- 226,310
- Views
- 3,326
- Likes
- 46
- Comments
- 203
- Shares
- 277
- Saves
Engagement
Performance- 3,852
- Engagements
- 1.7%
- Engagement rate
-
Case Study
Balenciaga
Case Study
Results
- 23,476
- Views
- 625
- Likes
- 8
- Comments
- 31
- Shares
- 61
- Saves
Engagement
Performance- 725
- Engagements
- 3.1%
- Engagement rate
-
Case Study
Maison Margiela
Case Study
Results
- 111,426
- Views
- 715
- Likes
- 31
- Comments
- 86
- Shares
- 104
- Saves
Engagement
Performance- 936
- Engagements
- 0.8%
- Engagement rate
-
Case Study
Harrods
Case Study
Results
- 367,928
- Views
- 7,715
- Likes
- 119
- Comments
- 686
- Shares
- 2,321
- Saves
Engagement
Performance- 10,841
- Engagements
- 2.9%
- Engagement rate
-
Case Study
L'Oréal
Case Study
Results
- 100,675
- Views
- 549
- Likes
- 45
- Comments
- 30
- Shares
- 102
- Saves
Engagement
Performance- 726
- Engagements
- 1.7%
- Engagement rate
-
Case Study
lululemon
Case Study
Results
- 98,284
- Views
- 1,493
- Likes
- 98
- Comments
- 145
- Shares
- 111
- Saves
Engagement
Performance- 1,847
- Engagements
- 1.8%
- Engagement rate
-
Case Study
Diptyque
Case Study
Results
- 99,049
- Views
- 1,965
- Likes
- 55
- Comments
- 225
- Shares
- 258
- Saves
Engagement
Performance- 1,908
- Engagements
- 1.9%
- Engagement rate
-
Case Study
Funko
Case Study
Results
- 32,023
- Views
- 424
- Likes
- 24
- Comments
- 165
- Shares
- 33
- Saves
Engagement
Performance- 646
- Engagements
- 2%
- Engagement rate
-
Case Study
BMW
Case Study
Results
- 123,396
- Views
- 4,977
- Likes
- 91
- Comments
- 23
- Shares
- 711
- Saves
Engagement
Performance- 5,802
- Engagements
- 4.7%
- Engagement rate
-
Case Study
UGG
Case Study
Results
- 5,446,000
- Views
- 9,228
- Likes
- 569
- Comments
- 1,204
- Shares
- 815
- Saves
Engagement
Performance- 11,816
- Engagements
- 0.2%
- Engagement rate
-
Case Study
KAILAS
Case Study
Results
- 3,878,621
- Views
- 6,094
- Likes
- 487
- Comments
- 1,623
- Shares
- 937
- Saves
Engagement
Performance- 9,141
- Engagements
- 0.2%
- Engagement rate
Contacts
Let's amplify your digital presence! Connect with Etch for innovative collaborations that go beyond boundaries, and impactful content that resonate across borders. Get in touch today!
